Healthcare as a Startup

REC Using YouTube to Reach Healthcare Providers

July 6, 2010 at 9:45 am Terry Leave a comment

How would any new startup business secure a minimum of 1,000 customers in less than 2 years?  Chances are they would need a robust and diverse marketing strategy.

Each of the sixty Regional Extension Centers (REC) has the ambitious goal of assisting at least 1,000 healthcare providers with their transition to EHRs (electronic health records) and achieving Meaningful Use during the next two years.  While businesses in the healthcare industry have primarily focused on more traditional marketing media, at least one REC, Tri-State Regional Extension Center in Ohio is promoting their services using a well crafted and informative video on You Tube.

In 5 ½ minutes, this video explains  the services that Tri-State REC provides, as well as the challenges and benefits healthcare providers encounter when transitioning to an EHR.  Are healthcare providers dialed into You Tube?  Will they seek out professional resources using You Tube?  Only time will tell.  However, kudos to Tri-State REC for thinking outside the traditional marketing box.

Entry filed under: Uncategorized. Tags: .