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REC Using YouTube to Reach Healthcare Providers
How would any new startup business secure a minimum of 1,000 customers in less than 2 years? Chances are they would need a robust and diverse marketing strategy.
Each of the sixty Regional Extension Centers (REC) has the ambitious goal of assisting at least 1,000 healthcare providers with their transition to EHRs (electronic health records) and achieving Meaningful Use during the next two years. While businesses in the healthcare industry have primarily focused on more traditional marketing media, at least one REC, Tri-State Regional Extension Center in Ohio is promoting their services using a well crafted and informative video on You Tube.
In 5 ½ minutes, this video explains the services that Tri-State REC provides, as well as the challenges and benefits healthcare providers encounter when transitioning to an EHR. Are healthcare providers dialed into You Tube? Will they seek out professional resources using You Tube? Only time will tell. However, kudos to Tri-State REC for thinking outside the traditional marketing box.
How Secure are Your Health Record Sharing Procedures?
Transmitting of paper-based or hybrid medical records (part electronic and part paper) between authorized users has been a security challenge for several years. While most traditional solutions such as faxing, shipping, emailing or hand delivering of records have their own unique security risks, many covered entities and business associates still use these methods to varying degrees. This article reports on the multiple privacy breaches in Tennessee when medical records were faxed: http://tinyurl.com/ycy3zsy.
Whether you’re a covered entity or a business associate, if your organization is faxing or shipping medical records we would like to help you to avoid any potential privacy breaches associated with the transmission of health records. The Breeze Medical System (Breeze) offers a cost effective; fully HIPAA compliant electronic solution for the transmission of paper-based or hybrid medical records that significantly minimizes your security and privacy risks.
While we’re obviously in business to promote Breeze, we are also saddened to hear of these types of privacy breaches, both from the patient’s and healthcare provider’s standpoint. We definitely want to be part of the solution when it comes to securely transmitting healthcare records. Please contact us if you would like more information about Breeze and how we can help your organization minimize potential privacy risks. Terry – TerryW@NimbusHealth.com
@Justin_Wilcox
